PROJECT NAME
Stefanie Nelson Dancegroup
Stefanie Nelson Dancegroup
PROJECT CATEGORY
Brand Identity
Brand Identity
PROJECT DETAILS
Moving into their 20th anniversary, Stefanie Nelson Dancegroup needed an identity that more strongly embodied the character and energy of the brand. Known for thought-provoking choreography that draws Fon Nelson’s unique approach to awkward, contorted and ambiguous movement, SND’s work is edgy, visceral and strikingly visual.
Moving into their 20th anniversary, Stefanie Nelson Dancegroup needed an identity that more strongly embodied the character and energy of the brand. Known for thought-provoking choreography that draws Fon Nelson’s unique approach to awkward, contorted and ambiguous movement, SND’s work is edgy, visceral and strikingly visual.
SUB BRAND
Dance Italia
Dance Italia
BRAND DETAILS
Dance Italia is a summer program founded by Nelson in 2011 and a sub-brand of SND. While both speak the same geometric language, DI uses the shapes as outlines and disjointed segments that add to the kinetic feel. The vibrant palette skews younger, decidedly more adventurous than the parent.
Dance Italia is a summer program founded by Nelson in 2011 and a sub-brand of SND. While both speak the same geometric language, DI uses the shapes as outlines and disjointed segments that add to the kinetic feel. The vibrant palette skews younger, decidedly more adventurous than the parent.
