Stefanie Nelson

Client: Stefanie Nelson Dancegroup
Year: 2019

Project Credits: Created at Gretel
Role: Designer

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Moving into their 20th anniversary, Stefanie Nelson Dancegroup needed an identity that more strongly embodied the character and energy of the brand. Known for thought-provoking choreography that draws Fon Nelson’s unique approach to awkward, contorted and ambiguous movement, SND’s work is edgy, visceral and strikingly visual.


Dance Italia is a summer program founded by Nelson in 2011 and a sub-brand of SND. While both speak the same geometric language, DI uses the shapes as outlines and disjointed segments that add to the kinetic feel. The vibrant palette skews younger, decidedly more adventurous than the parent.